A major objective for any digital marketing campaign is to ensure that it is proactive, differentiates the firm from the competition and attracts the right type of user that can become a customer. Therefore any marketing activity should be subtle and cannot come across as ‘pushy’ or ‘salesy’. This requires launching an inbound marketing model to attract inbound potential clients onto the company’s website.

Inbound marketing uses content, social media and search marketing to generate demand. Content marketing is an essential component as it ensures that the subscribers are the type of quality clients that fits the buyer persona that your business wants to convert into customers. Content marketing attempts to direct a targeted audience to the firm's website or landing page with the promise of a benefit in terms of content such as;

• Articles • App • Blog posts • Brochure • Business Tool • Case studies • Cheat sheets • Checklists • E-books • Email • Infographics • Kits • Large definitive guides • Podcasts • Reference guides • Slides • Surveys • Templates • Videos • Visual content • Voucher for your services • Webinars • Whitepapers • Workbooks

The best way to use content marketing is to give away a piece of valuable content, preferably for free, in exchange for the users contact details and contact permission. These pieces of content should be designed to attract the kind of client you want in your database and the content used should be;

• Something your prospects really want that is genuinely useful for them.
• Related to your core business offering. If a client is selling property then there’s no point giving away an offer related to buying property.
• It has to be short. An offer that can be digested easily will be more attractive than perhaps a more substantial offer that will take potential clients hours to understand and use.
• The aim is to get the right people to sign up to your offer, so make it as easy and pain-free as possible for them. That means free and simple to use.
• It should be different from your competitors. Make the offer in some way unique, stylish, relevant and cool.

Monthly Management Cost

Please note: The budget for the ads is to be decided by the client