Social media marketing involves the implementation of a social media strategy that will engage with existing and potential clients in a relaxed and informal way thereby allowing the expansion of marketing resources through this interaction on an individual basis. Identifying the The most appropriate social media platforms for your business is vital. The most common platforms are LinkedIn, Twitter, Facebook and WhatsApp and all four of these social media platforms will allow you to open a page for your business at no cost. Therefore the firm’s website should be linked to these platforms even if you never use that particular social media platform – think of it as a free billboard advertisement.

Social media is an important element of the digital marketing mix as these sites drive a large portion of the interactions on the internet. It allows businesses to move from a company-to-client marketing model to a peer-to-peer influence model by allowing one-to-one conversations that create valuable business relationships that promote sharing and engagement. In the end, your social media strategic objective should be to drive users back to your website and obtain their contact details which will ensure that you can contact them even if they leave that particular social media platform.

The following five approaches should be adopted in order to ensure that your business maximises social media as a valuable marketing tool.

1. Find out which social networks your current and potential customers use:
   Once you know where your customers congregate online, you can not only market your service to them, but you can market to those with the same interests. There are a few different ways you can find your clients, including:
• Checking your analytics to see which social networks are driving the most traffic to your website.
• Use a social listening service or simply search different social networks to track discussions about your business and your competitors.
• Send a survey to your subscribers asking about their social network use.
2. Make your virtual presence easy to share on social media.
   Word of mouth is still one of the most powerful tools for getting new customers, and in the digital age, those conversations happen on social media. With AddThis Sharing Buttons, you can easily facilitate the sharing of your services on the top social networks.
3. Sell your service through social media.
   In 2014, 53% of those who shopped online used smartphones or tablets, up from 41% the previous year (Google 2015). Those users are also spending more time on social media apps. Twitter and Facebook offer ad units with buy buttons that will drive traffic to your promoted webpages. This in effect leads to full e-commerce platforms for businesses that will result in a brand’s store being located on the social network.
4. Promote special offers through social media.
   If users see value on one or more of your social networks then you have a direct line to them to market products and offers. Consider hosting a giveaway on Twitter with a unique hashtag, or a coupon or freebie through Facebook Offers.
5. Make your social activity about more than products.
   Your social posts should be about more than just pushing product. Create compelling content; link to interesting news items that relate to your industry; participate in trending topics; or highlight bloggers who create services that complement your business. Use your social footprint to create a community and engage on a one-on-one basis. Answering questions and responding to feedback, especially when it is negative goes a long way toward building trust.

Social media advertisements are paid advertising features that allow businesses to reach their target audience effectively. This is a powerful platform to increase visibility, generate leads, and build relationships with potential clients in a targeted and cost- effective manner and involves the following processes;

1. Setup and management of Facebook, Instagram or LinkedIn ad accounts
2. Business Manager Setup
3. Ad Creatives Design
4. Personalized Targeting
5. Monthly Performance Reports

Monthly Management Cost

Please note: The budget for the ads is to be decided by the client